Drive to Five Mission

To elevate the importance of father involvement for children 0-5 years old by advancing an informed conversation, evidence based practices, effective engagement and a positive narrative of fatherhood..

The campaign design seeks to reduce father absence by engaging dads at the early stages of their child’s development, which makes them more likely to continue their involvement through all of the stages of their development.

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Campaign Pillars

Family Stability
Economics & Safety
Health & Wellness

Father involvement is related to positive cognitive, developmental, and socio-behavioral child outcomes.

See our Public Service Announcement


Core Audiences

The Drive to Five (D2F) campaign addresses the importance of a more substantial degree of engagement between a father and his child, particularly through the age of five years old. It has three core audiences:

  • dads and male caretakers who are responsible for children 0-5 years old
  • traditional and social media
  • human service providers

Become a Partner

As a result of our efforts, we can increase father involvement.

This includes participation in pre-natal and early child visits, found to be related to positive maternal outcomes and child outcomes like cognitive, developmental, socio-behavioral, and health, such as improved weight gain in preterm infants, improved breastfeeding rates, higher receptive language skills, and higher academic achievement.