Drive to Five Mission
To elevate the importance of father involvement for children 0-5 years old by advancing an informed conversation, evidence based practices, effective engagement and a positive narrative of fatherhood..
The campaign design seeks to reduce father absence by engaging dads at the early stages of their child’s development, which makes them more likely to continue their involvement through all of the stages of their development.
Economics & Safety
Health & Wellness
The Drive to Five (D2F) campaign addresses the importance of a more substantial degree of engagement between a father and his child, particularly through the age of five years old. It has three core audiences:
- dads and male caretakers who are responsible for children 0-5 years old
- traditional and social media
- human service providers
Three Stages of Learning
Each of these campaign components will provide intentional tasks and outcomes for fatherhood engagement and child outcomes to ensure social, emotional and academic learning success by 3rd Grade.
Early Child Development
estimated number of fathers across the nation in 2014
number of fathers living in married-couple family groups with children younger than age 18 in 2016
number of fathers who are also grandfathers